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Tag Archives: Marketing

• New Twitter Tool Gives Greenlight to Alcohol Brands

New Twitter Tool Gives Greenlight to Alcohol Brands

But Marketers Are Still Figuring Out How to Use It While Complying With Industry Self-Regulations. In the race for attention from booze marketers, Twitter has lagged Facebook, which has inked high-profile ad deals with the likes of Heineken and Diageo. But Twitter is making up ground, thanks in part to an age-checking tool being tested […]

• Pernod Ricard plans Absinthe campaign

Pernod Ricard plans Absinthe campaign

Pernod Ricard is looking to reignite the fortunes of its absinthe brand following last year’s legalisation of the spirit in France after a nearly a century of prohibition. The company is set to launch a marketing campaign which plays on the drink’s cultural history. The French drinks giant first produced the spirit, commonly referred to […]

• Study: Alcohol Marketed Heavily On Digital Media

Study: Alcohol Marketed Heavily On Digital Media

Beer and spirits marketers increasingly turning to social media. It’s illegal to sell alcoholic beverages to anyone under 21 years of age, but a new study concludes that hasn’t stopped the industry from marketing to underage consumers. The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health has […]

• Wenneker Liqueurs seeks visibility solution

Wenneker Liqueurs seeks visibility solution

Wenneker Liqueurs has admitted it faces a unique challenge in building brand awareness among consumers due to the fact its products are often used solely by bartenders out of sight of the public. While thousands of consumers may have enjoyed a cocktail containing a Wenneker product, the number who would be aware of such a […]

• Luxco sells rum portfolio rights to Heaven Hill Distilleries

Luxco sells rum portfolio rights to Heaven Hill Distilleries

US-based Luxco, a producer, bottler, importer and marketer of beverage alcohol products, has sold the rights of Admiral Nelson’s family of rums to Heaven Hill Distilleries. The Admiral Nelson family of rums include the flagship Admiral Nelson Spiced Rum, Admiral Nelson’s 101 Proof Spiced Rum, Coconut, Raspberry, Vanilla and Cherry flavor. Luxco’s portfolio of products […]

• Pernod Promotes Whiskey Ages to Win Drinkers in Diageo Dig

Pernod Promotes Whiskey Ages to Win Drinkers in Diageo Dig

Pernod-Ricard SA, the owner of Chivas Regal and Ballantine’s whiskeys, has a simple message as it seeks to win drinkers from Diageo Plc: Age Matters. The Paris-based distiller has been communicating the merits of the spirit’s maturity to travelers at 12 airports since June and plans to expand the marketing campaign to a further 17 […]

• The Rise of the Hop

The Rise of the Hop

The hop is pretty familiar term even  to every day average Joe Sixpack. We hear about hops constantly from Miller’s triple hop brewed marketing campaign to the Sam Adams commercials in which Jim Koch is rubbing and smelling hops in the palm of his hand. What many people don’t know is what hops are or […]

• Wine Enthusiast Announces Nominees for the 2010 Wine Star Awards

Wine Enthusiast Announces Nominees for the 2010 Wine Star Awards

Wine Enthusiast Magazine takes great pleasure in announcing the 55 nominees for its 11th annual Wine Star Awards, and its exciting, new category, Restaurateur of the Year. The awards recognize excellence on all levels of the industry, from producing premium wines and spirits to marketing and distributing them.

• 585 Wine founders launch new company with acquisition

585 Wine founders launch new company with acquisition

Photo: Jeff Kan Lee/ PD Two veteran Sonoma wine executives are launching a new venture seven months after they were forced out of the fast-growing wine company they founded. Dan and Katy Leese, founders of 585 Wine Partners, announced the creation Thursday of a new wine production and marketing company, V2 Wine Group, in a […]

• Social Media's a Murky Area for Alcohol Marketing

Social nets leave more doors ajar, allowing minors to wander into the boozy realms.