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Tag Archives: Melbourne

• Drinks While Running, Man Breaks ‘Beer Mile’ Record

Drinks While Running, Man Breaks ‘Beer Mile’ Record

A 34-year-old man has broken the world record for running a beer mile in under 5 minutes, that is, run one mile having downed a can of beer at the end of each 400m lap. James Nielson recorded a time of 4 minutes 57 seconds drinking four cans of 5% Budweiser, breaking the 5-minute threshold and […]

• Different absinthe styles holds back category from growth

Different absinthe styles holds back category from growth

The vast array of different absinthe styles is holding the category back from growth, according to a leading distributor. Peter Fuss, general manager of German firm LogisticX, distributes over 300 brands of the “Green Fairy” to markets around the world, yet is realistic in his assessment of claims the category is recording growth. “People always […]

• Two Australians dream of an iPhone bottle opener

Two Australians dream of an iPhone bottle opener

You can do a lot of things with an iPhone, but you can’t use it to open a beer. Two heavy drinking Australians are working to change that. According to Reuters, the two Australian entrepreneurs are working on a hard plastic case that fits over the iPhone and comes equipped with a slide-out bottle opener. […]

• Paper-wrapped beer inspired by New York squats

Paper-wrapped beer inspired by New York squats

Compelling product stories have long been a selling point for alcohol brands, who often conjure nostalgic imagery in an effort to capitalize on their heritage. Now, hoping to draw upon a more unconventional story, we recently came across Doss Blockos and their paper bag-wrapped beers inspired by the New York squat scene. The beers and […]

• Australia: Why cider is the new boutique beer

Australia: Why cider is the new boutique beer

IT WOULD appear last summer’s love affair with cider was no brief encounter. If anything, it is flourishing second time around. Where previously specialist bottle shops were trying to squeeze in more fridges to meet the growing demand for craft beer, now they are rearranging again — this time to create dedicated areas for cider. […]

• Foster's Group Says Savings, Improvements at Treasury Wine Are `On Track'

Foster’s Group Ltd., Australia’s largest brewer, said it is “on track” with targeted savings and quality improvements in its Treasury Wine Estates unit as the company prepares to spin off the business next year. The unit has cut costs for packaging, warehousing and bottling, David Dearie, head of Australian wines at the Melbourne-based brewer, said […]