Tag Archives: Mike Weir

• Pro golfers want in on craft beer boom with new product line

Pro golfers want in on craft beer boom with new product line

A threesome of pro golfers have teamed up to create some new options for the 19th hole. With the help of Florida-based brewer The Brew Hub, PGA tour members Graeme McDowell, Keegan Bradley and Freddie Jacobson are teeing up a line of new craft beers targeting golfers. The three beers — G-Mac’s Celtic Style Pale […]

• Wines market to men using sports, video games and sex-appeal

Wines market to men using sports, video games and sex-appeal

The wine world is already so masculine, making special efforts to underscore its machismo seems akin to gluing chest hair to Rambo. Nevertheless, “manly” wines are the industry’s latest fling, in large part due to young men being part of the fastest growing wine consumption demographic today: millennials. The challenge, however, is getting them to […]