Tag Archives: Millennials

40% Of Booze Buyers Make Decisions In-Store & Other Data

40% Of Booze Buyers Make Decisions In-Store & Other Data

“IRI®, the global leader in innovative solutions and services for consumer, retail, media and over-the-counter health care companies, announced today results from its study analyzing the habits of U.S. consumers regarding alcoholic beverages. Although drinks of choice differed among generations, consumers from millennials to seniors continue to indulge in beer, wine and spirits products with […]

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• Who Drinks Wine With Food & Who Doesn’t

Who Drinks Wine With Food & Who Doesn’t

Survey reveals that frequent consumers don’t need food to enjoy their wine. A new survey of top wine drinkers contradicts industry assertions that most wine is drunk with food. The study of high-frequency wine drinkers by Wine Opinions reports that while an average of 41% of wine is consumed with meals, the majority—59% —is not, […]