Tag Archives: Mintel

• China beer consumption hits the 50 Billion liter mark

China beer consumption hits the 50 Billion liter mark

It’s the largest beer market in the world and it seems that when it comes to its importance for manufacturers, there will be no half measures–as latest research from Mintel reveals that China’s beer market grew by 29% in volume terms in the five years to 2011, to reach an all-time high total volume of […]

• Craft brewers need to target new markets. ¡Hola Ladies!

Craft brewers need to target new markets. ¡Hola Ladies!

The sky’s the limit for craft brewers. Mintel International, a Chicago-based market research firm, doesn’t come out and say that, but it might as well have based on the conclusion of a statistics-packed report titled “Craft beers bubble over in popularity,” released just in time for the new year. Mintel counsels craft brewers to target […]

• Nine tips on how to make better drinks at home

Nine tips on how to make better drinks at home

There may be a recession on, but Americans are still drinking. They’re just doing more of it at home. Sales of alcoholic beverages consumed somewhere other than the point of purchase, known in the industry as off-premise sales, have risen 21 percent since 2004 to almost $80 billion, according to market research company Mintel. “People […]