Tag Archives: Moët & Chandon

• How does Champagne really mature? Here’s a little summary

How does Champagne really mature? Here’s a little summary

The majority of Dom Pérignon consumers have no understanding of the Champagne maturation process, according to the prestige cuvée’s winemaker Vincent Chaperon. Speaking yesterday at the first UK showing of P2-1998 ­– the new name for Dom Pérignon’s late-release Champagne – Chaperon said that 95% of people who buy the brand don’t have any idea […]

• Wealthy Consumer Booze Survey Reveals Taste Is Pretty Mundane

Wealthy Consumer Booze Survey Reveals Taste Is Pretty Mundane

After ringing in another new year, the premium spirits industry is looking forward to a robust 2014. To determine which brands carry the most prestige, the New York-based Luxury Institute conducted its 2014 Luxury Brands Status Index (LBSI) survey to gather opinions of eight high-end champagne brands and 29 liquor brands from four categories. Respondents […]

• Moët to produce Chinese red wine

Moët to produce Chinese red wine

Moët Hennessy is understood to have bought a vineyard in China, where it plans to make red wine for the domestic market. According to French magazine Challenges, the luxury drinks giant has signed a deal with VATS, China’s largest alcoholic drinks distributor, to develop 30 hectares of vineyard in the mountains of Yunnan province, south […]

• Good news as LVMH results point to luxury drinks recovery

Good news as LVMH results point to luxury drinks recovery

First quarter figures from Moët Hennessy owner LVMH has offered fresh evidence that the luxury drinks sector is back in vogue following the dip in consumer spending that accompanied the global economic slowdown. Moët Hennessy, the luxury specialist firm’s drinks arm, posted 20% sales growth to €762 million, driven chiefly by strong demand in the […]

• Moet to drop dosage in Brut Imperial

Moet to drop dosage in Brut Imperial

Moët & Chandon is to lower the dosage of its market-leading Brut Impérial from 12 grams per litre to 9 g/l according to its chef de cave Benoît Gouez. This follows the decision by Dom Pérignon’s chef de cave Richard Geoffroy to gradually lower the sugar levels on the prestige cuvée, having dropped the dosage […]