Tag Archives: Naming rights

• Update: Budweiser, Baseball Reach New Sponsorship Agreement

Update: Budweiser, Baseball Reach New Sponsorship Agreement

Anheuser-Busch Inc. said Thursday that it reached a new sponsorship agreement with Major League Baseball and dropped the lawsuit it filed against the league in November. The multi-year agreement designates Budweiser as the official beer sponsor of Major League Baseball. The U.S. arm of Anheuser-Busch InBev NV, the world’s largest brewer, sued the league’s licensing […]