Tag Archives: National Center for Health Statistics

• Nielsen Explores the Alcoholic Beverage Consumer’s Mindset

Nielsen Explores the Alcoholic Beverage Consumer’s Mindset

A new Nielsen Category Shopping Fundamentals study pulls back the curtain on the consumer’s mindset when they buy alcoholic beveragesand highlights some key takeaways to help drive sales. Exploring the demographics of alcoholic beverage consumers, the study found that Millennials are experimental and attentive consumers. Retailers can reach this group of shoppers through in-store displays, […]