Tag Archives: NHL Winter Classic
• Molson Canadian named ‘Official beer of the NHL’ in new landmark league deal
The National Hockey League (NHL) today announced a major agreement with brewers Molson Coors (NYSE: TAP) in Canada and MillerCoors in the U.S., awarding flagship brand Molson Canadian exclusive League rights in the beer sponsorship category, including the rights to the Official Beer of the NHL® designation, beginning with the 2011-12 NHL season. The deal […]
