Tag Archives: NHL Winter Classic

• Molson Canadian named ‘Official beer of the NHL’ in new landmark league deal

Molson Canadian named ‘Official beer of the NHL’ in new landmark league deal

The National Hockey League (NHL) today announced a major agreement with brewers Molson Coors (NYSE: TAP) in Canada and MillerCoors in the U.S., awarding flagship brand Molson Canadian exclusive League rights in the beer sponsorship category, including the rights to the Official Beer of the NHL® designation, beginning with the 2011-12 NHL season.  The deal […]