Tag Archives: Nielsen

• Nielsen Explores the Alcoholic Beverage Consumer’s Mindset

Nielsen Explores the Alcoholic Beverage Consumer’s Mindset

A new Nielsen Category Shopping Fundamentals study pulls back the curtain on the consumer’s mindset when they buy alcoholic beveragesand highlights some key takeaways to help drive sales. Exploring the demographics of alcoholic beverage consumers, the study found that Millennials are experimental and attentive consumers. Retailers can reach this group of shoppers through in-store displays, […]

• Flavored Whiskies Leading Spirits Market Growth In 2012

Flavored Whiskies Leading Spirits Market Growth In 2012

Flavored whiskies were the fastest-growing spirits type in the U.S. market in the first quarter of 2012—rising 154.8% to 94,000 cases in Nielsen channels—and the segment figures to be a hotbed of both innovation and competition looking ahead. The category (defined by Nielsen as including flavored whiskies and whisk(e)y-based liqueurs) includes three Impact “Hot Brands”: […]