Tag Archives: Other Guys

• The Other Guys’ wine sales soar 66% in troubled 2010

The Other Guys’ wine sales soar 66% in troubled 2010

The Other Guys, a unit of the Don Sebastiani Family of Companies, saw sales soar 66 percent last year to 169,000 cases, despite the generally tough economy. The Don Sebastiani firm, based in Sonoma, said 2010’s sales explosion was led by three brands: Leese-Fitch, Hey Mambo and affiliated brands, and its Plungerhead zinfandels. Other brands, […]

• "Spirited" Product Line Expansion on Radar at The Other Guys

Spirits are high these days at The Other Guys, as the Sonoma-based wine company begins work on a new line of upscale liquor products set for release in the Spring of 2011. “There’s growing interest in cocktails among the younger demographic — those 21 to 35 years of age,” explained company president August Sebastiani. “We’re […]