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Tag Archives: Patagonia

• From Clothes to Booze: Patagonia Steps into Beer Market

From Clothes to Booze: Patagonia Steps into Beer Market

With its outdoor apparel business spanning for more than four decades, Patagonia enters the beer business working with Colorado’s New Belgium Brewing. Both companies are happy to announce the forthcoming launch of California Route, a limited edition organic lager later this month. Patagonia has long been developing innovative environment-friendly outdoor apparel. Partnering with New Belgium […]

• Discovery of Lager-Brewing Yeast Could Lead to Designer Beer

Discovery of Lager-Brewing Yeast Could Lead to Designer Beer

The discovery of lager yeast’s parentage has implications for brewers, and Diego Libkind, the primary researcher on a new study, is already tapping into some of these ideas. A new discovery has unlocked the secret story of lager beer’s South American origins, and is letting scientists piece together the genetic history of the domesticated microbe […]