Tag Archives: Sandlot

• Beer/wine hybrid drink coming out in test markets

Beer/wine hybrid drink coming out in test markets

In 1995, Keith Villa had just returned from the University of Brussels having earned his doctorate in beer brewing, when he began working on a Belgian beer that would become Blue Moon. Blue Moon’s story is pretty well documented. Funded by MillerCoors, it’s now the 18th-largest beer brand in the U.S., according to Beer Marketer’s […]