Tag Archives: Sapporo

• Japanese Sake Makers Shake Off Tradition, Try Brewing Craft Beer

Japanese Sake Makers Shake Off Tradition, Try Brewing Craft Beer

Until recently, if you ordered Japanese beer, there weren’t many to choose from. Before the industry was deregulated in the 1990s, four major brewers — Asahi, Suntory, Sapporo and Kirin – controlled the manufacture of Japanese beer. But the major brands’ domination is ebbing, for reasons that have as much to do with Japan’s ancient […]

• Sapporo Allies With Bacardi Japan for Selling Wine, Rum

Sapporo Allies With Bacardi Japan for Selling Wine, Rum

Sapporo Holdings Ltd. (2501), Japan’s fourth-largest brewer, will ally with Bacardi Japan Ltd. to sell spirits including Dewar’s scotch, targeting 10 billion yen ($124 million) in annual sales of western-style liquor by 2016. Sapporo will be the exclusive Bacardi distributor in the country from Oct. 1, the Tokyo-based company said in a statement. The agreement […]

• Sapporo Looks to Increase North American Output

Sapporo Holdings Ltd. (2501.TO) is mapping out strategies–possibly involving mergers and acquisitions or setting up a new plant–to meet rising demand for premium beer in the U.S. and Canada. In Asia, meanwhile, it is expanding its beer and soft drink business through a recent tie-up with unlisted Pokka Corp. “We will make a decision on […]