Tag Archives: Seagram

• Edgar M. Bronfman, Dead. Built a Bigger, More Elegant Seagram

Edgar M. Bronfman, Dead. Built a Bigger, More Elegant Seagram

Edgar M. Bronfman, the billionaire businessman and philanthropist who as chairman of the Seagram Company expanded his family’s liquor-based empire and who as president of the World Jewish Congress championed the rights of Jews everywhere, died on Saturday at his home in Manhattan. He was 84. His death, of natural causes, was confirmed by the […]

• Simon Ford Deconstructs The Mysteries Of The Martini

Simon Ford Deconstructs The Mysteries Of The Martini

When it comes to cocktails, Simon Ford is the guy to know. After earning a Wine and Spirits Education Certificate in the UK, he went on to work for Seagrams and now holds the heady title of Global Spirits & Cocktail Brand Expert for Pernod Ricard USA. For real, it’s on his business card. In […]

• Tip Your Bartender Correctly Dammit. Wherever you Are.

Tip Your Bartender Correctly Dammit. Wherever you Are.

When it comes to cocktails, Simon Ford is the guy to know. After earning a Wine and Spirits Education Certificate in the UK, he went on to work for Seagrams and now holds the heady title of Global Spirits & Cocktail Brand Expert for Pernod Ricard USA. For real, it’s on his business card. In […]

• These 7 Are The Grandaddies of All Cocktails

These 7 Are The Grandaddies of All Cocktails

Why these cocktails continue to inspire bartenders. When it comes to cocktails, Simon Ford is the guy to know. After earning a Wine and Spirits Education Certificate in the UK, he went on to work for Seagrams and now holds the heady title of Global Spirits & Cocktail Brand Expert for Pernod Ricard USA. For […]

• From Prohibition to Microdistilleries: Changing How America Drinks

From Prohibition to Microdistilleries: Changing How America Drinks

Strong drink is as American as the Fourth of July, and dates back a few years earlier. In fact, U.S. distilleries and their potent products have been part of the national culture since long before the War of Independence and have played a major role in the country’s history. But America’s troubled relationship with liquor […]

• Four Roses Distillery Enjoys New Lease On Life

Four Roses Distillery Enjoys New Lease On Life

Imagine you are a young man with a passion for chemistry. You’ve loved it ever since you first combined baking soda and vinegar in an empty soda bottle. As you grew older, learning about the noble gases inspired you; the letters on the periodic table — Mg, Be, Ag — became as potent symbols of […]