Tag Archives: Sean Combs

• Diddy Ciroc Pineapple Vodka Teaser Introduces Premium Liquor

Diddy Ciroc Pineapple Vodka Teaser Introduces Premium Liquor

Diddy just debuted his new 2014 promo teaser for his upcoming Ciroc Pineapple flavor on his Instagram account on Thursday. Starring the rapper’s reported girlfriend Cassie,the visual emphasizes the tropical theme of the premium liquor hitting stores soon. Are you a Ciroc Vodka fan? It’s pretty clear that Diddy stands behind his products 100 percent! […]

• Timberlake, Diddy Throw Down in Artisanal Tequila Battle

Timberlake, Diddy Throw Down in Artisanal Tequila Battle

A battle is brewing south of the border care of two musicians-turned-moguls, who have just announced ventures with leading global liquor houses to co-create high-end tequila brands. Justin Timberlake, who founded his own tequila line called 901 (for the area code of his hometown, Memphis) in 2009, will team up with the Beam Inc.-owned Sauza […]

• More Celeb Boozzzzze News. Diddy Expanding Empire to Tequila

More Celeb Boozzzzze News. Diddy Expanding Empire to Tequila

Sean “Diddy” Combs is expanding his empire into the tequila market — and has partnered with high-end DeLeon Tequila to do so. The mogul, who has turned his Ciroc Vodka into a $100 million franchise, has just sealed a deal to partner with DeLeon, which was founded by Brent Hocking in 2008 and was introduced […]

• Rappers’ Booze Endorsements Payoff Bigtime

Rappers’ Booze Endorsements Payoff Bigtime

Rappers’ booze endorsements can pay off big. Just ask P Diddy. “It’s all about the Benjamins, baby,” Diddy famously rapped years ago, and to keep the money rolling in, he and other rappers and musicians are reaching for the bottle—lending their celebrity to all kinds of booze. The most recent megastar to belly up to […]

• Diageo pours cold water on P.Diddy tequila rumour

Diageo pours cold water on P.Diddy tequila rumour

Diageo said today that super premium Scotch had been a stellar Chinese performer in the first half of 2011/12, but the firm poured cold water on press reports that US rap star P.Diddy planned to launch his own tequila brand.

• Rappers take product placement of own liquor-brands to new level

Rappers take product placement of own liquor-brands to new level

Hip-hop performers taking product placement to new level in their songs. (Boozenews: Doesn’t that make it a commercial?) In the video to Pitbull’s latest chart-topper, “Give Me Everything,” he pours a glass of Voli vodka, careful to display the label; in the lyrics and video for his single “Rain Over Me,” he hails the vodka […]

• Top 10 Celebrity Drinks Hook-Ups

Top 10 Celebrity Drinks Hook-Ups

Ever since George Clooney got friendly with Martini back in 2004, a slew of celebrities have jumped on the drinks bandwagon. From draping themselves in gold to plug Prosecco, to donning an evening gown to model for Moët, celebrities and drinks brands have long enjoyed a fruitful relationship. A couple, including rappers Ludacris and Pharrell […]

Diageo launches new Qream spirits brand with Pharrell Williams

Diageo launches new Qream spirits brand with Pharrell Williams

Diageo has looked to replicate the success of its hip-hop vodka Ciroc by launching a new spirits brand in conjunction with Pharrell Williams, the US music star. The global drinks company launched Qream, an ‘ultra-premium cream liqueur’, at a party in Los Angeles last night. The launch represents an effort to woo female drinkers and […]

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