Tag Archives: SKYY vodka

• Gruppo Campari vigilant after sales lose sparkle

Gruppo Campari vigilant after sales lose sparkle

Italian drinks company Gruppo Campari (CPRI.MI) expects its key domestic market to show flat or declining sales this year, after the euro zone sovereign debt crisis depressed consumption in the fourth quarter of last year. The owner of the eponymous red aperitif, Skyy vodka and Glen Grant whisky told the Reuters Food and Agriculture Summit […]

• Skyy Vodka gets nod to add lip gloss to its disingenuous marketing

Skyy Vodka gets nod to add lip gloss to its disingenuous marketing

AN ALCOHOL company has been given the green light to offer free lip gloss as a promotional tool because the make-up product does not appeal to young people, the alcohol industry’s advertising complaints panel has determined. A research centre at Curtin University complained about the promotion, which offered a free Napoleon Perdis lip gloss with […]

• Skyy Spirits Changes Name to Campari America

Skyy Spirits Changes Name to Campari America

Company Aligns More Closely with Gruppo Campari, Puts Emphasis on Expanding Portfolio of Award-Winning BrandsBeginning January 2012, Skyy Spirits, the wholly owned subsidiary of Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), will change its public identity in the US, Canada, and Puerto Rico to Campari America. This name change simultaneously aligns the company […]

• Rise in Campari Sales As Consumers Buy More Spirits

Davide Campari-Milano SpA, the maker of Wild Turkey bourbon, said sales and earnings increased in the first nine months of the year, aided by demand for spirits brands including Skyy vodka. Revenue rose 14 percent to 794.9 million euros ($1.09 billion), driven by “good consumption momentum across key brand and market combinations, especially spirits,” the […]

• Skyy pushes the envelope with sexy ad campaign

Skyy pushes the envelope with sexy ad campaign

Sex in advertising is one thing. But sex with a vodka bottle may be quite another. Today, edgy vodka maker Skyy Spirits unleashes a print and billboard ad campaign that’s almost certain to set Yahoo buzzing, Twitter all atwitter and Facebook aflutter. It shows — from the thighs down — a woman in skin-tight red […]