Tag Archives: SkyySpirits

• Scotch consumption in Scotland on the rocks

Scotch consumption in Scotland on the rocks

Scotch whisky sales in the home market “slumped” by almost a quarter between 2005 and 2009, a new report has claimed. In its 2010 market report, Spirits & Liqueurs, independent drinks analyst Key Note claims that the value of whisky sales in the UK, the world’s third-largest market for Scotch, fell by 23% in the […]

• Irish Whiskey Competes With Scotch

Irish Whiskey Competes With Scotch

Dating back to sometime in the 12th century, Irish whiskey was one of the first alcoholic beverages distilled in Europe and tends to be smoother and a bit sweeter than its Scottish brethren, rarely having the smoky peat flavor that Scotch is so known for. And while Irish whiskey doesn’t have nearly the rarefied air […]

• Skyy Spirits Spots Women Drinking Whisky; Launches "Women & Whiskies" Campaign

Skyy Spirits Spots Women Drinking Whisky; Launches "Women & Whiskies" Campaign

Who says whiskies are just for men!?! In increasing numbers, women are finding and sharing their favorite single malts, blends, bourbons and rye, but all too often, they are ignored by whisk(e)y companies. Skyy Spirits, the wholly owned subsidiary of Gruppo Campari and eighth largest spirits company in the US, has recognized the trend and […]

• Rise in Campari Sales As Consumers Buy More Spirits

Davide Campari-Milano SpA, the maker of Wild Turkey bourbon, said sales and earnings increased in the first nine months of the year, aided by demand for spirits brands including Skyy vodka. Revenue rose 14 percent to 794.9 million euros ($1.09 billion), driven by “good consumption momentum across key brand and market combinations, especially spirits,” the […]

• Scotch whisky to get brand protection in China

Scotch whisky to get brand protection in China

Scotch Whisky will get special brand protection in China in a move expected to boost sales of the spirit at the expense of counterfeit versions, the British government said on Saturday. Business Secretary Vince Cable will sign an agreement on Monday during a visit to Beijing so that the name Scotch Whisky is restricted to […]

• Skyy pushes the envelope with sexy ad campaign

Skyy pushes the envelope with sexy ad campaign

Sex in advertising is one thing. But sex with a vodka bottle may be quite another. Today, edgy vodka maker Skyy Spirits unleashes a print and billboard ad campaign that’s almost certain to set Yahoo buzzing, Twitter all atwitter and Facebook aflutter. It shows — from the thighs down — a woman in skin-tight red […]