Tag Archives: Smirnoff

• Officer’s Choice Top Spirits Brand Overtakes Smirnoff Vodka

Officer’s Choice Top Spirits Brand Overtakes Smirnoff Vodka

Indian whisky brand Officer’s Choice is in high spirits. It has emerged as the world’s largest spirits brand by volume, surpassing sales of Smirnoff Vodka. In calendar year 2014, 28.4 million cases of Officer’s Choice were sold, compared to 25.6 million of Smirnoff owned by London-based liquor company Diageo. The Kishore Chhabria-promoted Allied Blenders & Distillers (ABD)’s […]

• Ex-Diageo Director to Launch Whisky Investment Firm

Ex-Diageo Director to Launch Whisky Investment Firm

A former Diageo commercial director is to launch a new platform designed to give investors the chance to profit from maturing whisky, having raised more than £1 million through crowdfunding. Founded by Paul Tustain, the CEO and founder of BullionVault, and ex-Commercial Director of Diageo, Rupert Patrick, Whisky Investment Direct achieved its funding target of £1,002,972 via […]

• Diageo shares rocket on Brazilian billionaire buyout rumours

Diageo shares rocket on Brazilian billionaire buyout rumours

The Diageo stock price rocketed early on Monday on rumours that Brazilian billionaire Jorge Paulo Lemann is looking to buyout the world’s largest producer of spirits. Shares in the London-listed company jumped by over 8% within the first 10 minutes of trading.

• Diageo net sales drop by £1.1 billion (approx $1,719,777,322)

Diageo net sales drop by £1.1 billion (approx $1,719,777,322)

Diageo saw its net sales tumble by £1.1 billion in 2014 with weak sales in emerging markets and a continued slowdown in China blamed, as the company posted its end of year results today. Overall the company reported a net profit of £2.25 billion, a drop of 8% on 2013, with net sales falling by 9% […]

• Diageo to Build $115M Bourbon Distillery in Kentucky

Diageo to Build $115M Bourbon Distillery in Kentucky

Global liquor giant Diageo PLC on Thursday announced plans to build a new distillery in Kentucky amid a global boom in American whiskey sales. The U.K.-based company called the $115 million project about 30 miles east of Louisville a significant investment in the state’s growing bourbon industry. It still needs approval from local government officials, […]

• You’d be surprised at how much sugar is in that mixed cocktail

You’d be surprised at how much sugar is in that mixed cocktail

When it comes to cocktails, it can be hard to know how much sugar you’re taking in. The Treasury Department’s Alcohol and Tobacco Tax and Trade Bureau, which regulates most alcoholic beverages, has approved the use of nutritional labels on beer, wine and ready-to-drink mixed beverages. But the decision to provide information about serving size, calories, […]

• Spirits Brand Champions 2013

Spirits Brand Champions 2013

It’s been a mixed year of fortune for the world’s leading spirit brands, but only a select few can achieve the prestigious status of Brand Champion 2013. This is our annual snapshot of spirit brand performance – an attempt to identify the true champions of the industry that are not necessarily the biggest sellers, but […]

• Liquor companies serve old wine in small 60 ml bottle; sales double

Liquor companies serve old wine in small 60 ml bottle; sales double

While companies such as Diageo, Pernod Ricard and Radico Khaitan have for long been selling 60-ml miniatures of their liquor brands in places like airports mainly for convenience, the demand for such bottles has gone up significantly in recent times as scores of consumers look to upgrade using them as trial, while some others see […]

• Red Stripe Criticized for Marketing Gross Soda Beer to Underage Girls

Red Stripe Criticized for Marketing Gross Soda Beer to Underage Girls

Red Stripe, that oddly-bottled Jamaican beer your annoying hipster friend is more likely to order after everyone else has ordered some banal domestic brew, has gotten into trouble over its marketing strategy for the cloying new beverage Red Stripe Burst, a raspberry-flavored illness inducer the company is pitching to 18 to 24-year-old women. But wait, […]

• Infused Booze Front and Centre

Infused Booze Front and Centre

Infused liquors are becoming more popular every year. Most restaurants have the standard Smirnoff Vanilla, Absolut Peppar, and Captain Morgan on the rail. In addition to these, many independent establishments offer specialty infusions. Bartenders and mixologists use their knowledge to create unique flavour combinations to tantalise our taste buds. Recently I spoke with Justin Cardwell, […]

• Pouches Proving to Be a Hit With Booze Marketers

Pouches Proving to Be a Hit With Booze Marketers

A baby-food trend has made its way to booze. Squeezable pouches — which have been the packaging of infant brands for a while — are emerging as a big hit for alcohol marketers. They are now putting wine, premixed cocktails and flavored malt beverages in the plastic packaging as a way to lure consumers seeking […]

• The Booze That Came Before Today’s Crafty Booze

The Booze That Came Before Today’s Crafty Booze

In this era of “small batch” and “artisanal” and “ultrapremium,” an appreciation of four stalwarts. Walk into a liquor store these days and you’ll be presented with a blizzard of choices. You want a bottle of vodka. Do you want economy, premium, superpremium, or ultrapremium? Plain or flavored? If flavored, would that be citrus or […]

• 20 Top-Selling Global Spirits

20 Top-Selling Global Spirits

TOP 20 GLOBAL SPIRITS (figures are per annum) 1.Jinro (soju) – 61.38 m cases 2.Smirnoff (vodka) – 24.70m cases 3.Lotte Liquor (soju) – 23.90m cases 4.Emperador (brandy) – 20.10m cases 5.Bacardi (rum) – 19.56m cases 6.Tanduay (rum) -18.71m cases 7.Pirassunga 51 (cachaca) – 18.60m cases 8.Johnnie Walker (Scotch whisky) – 18.00m cases 9.Officer’s Choice (Indian […]

• Think vodka is world’s bestselling spirit? Think again – it’s…

Think vodka is world’s bestselling spirit? Think again – it’s…

Jinro and Lotte Liquor are not only the two top soju brands in Korea but the No. 1 and 3 spirits in the entire world. Jinro has been the top-selling soju brand in the world since 2001, and Lotte Liquor third since 2007. It is surprising to see soju, which is drunk mostly in Korea, […]

• Diageo Extends Foothold In Brazil With Ypioca Buy

Diageo Extends Foothold In Brazil With Ypioca Buy

Diageo PLC (DGE.LN) said Monday it has bought one of Brazil’s biggest producers of cachaca, the country’s best-selling spirit, as part of the U.K. drink maker’s continued expansion into the lucrative Latin American market. Diageo will pay GBP300 million to buy Agroindustrial Limitada’s Ypioca brand, giving it a firmer foothold in Brazil even as it […]