Tag Archives: Soccio

• Building wine brands in China is complex and costly

Building wine brands in China is complex and costly

The conditions for building international wine brands in China aren’t as propitious as many think, according to Rabobank’s Marc Soccio. Following the release of the Dutch bank’s first research document on the world’s most talked-about wine market, Soccio told the drinks business: “Branded wine companies need to be reminded that the overall potential for grape […]