Tag Archives: Social media

• Winery launches interactive wine label. But how’s the wine?

Winery launches interactive wine label. But how’s the wine?

Terravant Wine Company, in California’s Central Coast, has launched ‘Scratchpad’, a new range of wines with mostly blank labels, ready for drinkers to customise and share via social media. Scratchpad claims to be “the wine industry’s first interactive label”. Each bottle of wine has a largely blank front label, in the style of a sheet […]

• Fed winery social media rules vague…to say the least

Fed winery social media rules vague…to say the least

Addressing the lack of any regulation on alcohol brands in the exploding social media space, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has issued new guidelines defining everything from blogs and social networks to video sharing sites and micro blogging services as “advertising.” And as such, any use of social media by industry […]

• Wineries who shun social media will experience “digital Darwinism”

Wineries who shun social media will experience “digital Darwinism”

Social media is now so important to the wine world that wineries who put off using it will experience “digital Darwinism”, a leading digital expert has warned. “Social media is one of the most powerful customer interaction channels in the world, more relevant than anything seen in human history,” Paul Mabray of winery social media […]

• Study: Alcohol Marketed Heavily On Digital Media

Study: Alcohol Marketed Heavily On Digital Media

Beer and spirits marketers increasingly turning to social media. It’s illegal to sell alcoholic beverages to anyone under 21 years of age, but a new study concludes that hasn’t stopped the industry from marketing to underage consumers. The Center on Alcohol Marketing and Youth (CAMY) at the Johns Hopkins Bloomberg School of Public Health has […]

• For the Love of Beer Celebrate International #IPADay Aug. 4

For the Love of Beer Celebrate International #IPADay Aug. 4

Greetings Craft Beer Drinkers! Welcome to International #IPADay — the world’s largest celebration of craft beer. International #IPADay is a grassroots movement created to unite the voices of craft beer enthusiasts, bloggers, and brewers worldwide, using social media as the common arena for connecting the conversation together. On Thursday August 4th, craft beer drinkers across […]

• Top 5 Mistakes Wineries Make On Facebook

Top 5 Mistakes Wineries Make On Facebook

5. Not Embracing the Human Element As the Internet is evolving, it is becoming inherently more human. You can’t just setup a website, or in this case a Facebook Page and hope people love you and your content! In order to embrace the human element, it is wise to show your audience what you look […]

• Reason to indulge: Kick-off 1st Annual #Zinfandel Day Nov. 19

Reason to indulge: Kick-off 1st Annual #Zinfandel Day Nov. 19

Blogger and social media entrepreneur R. Christian Oggenfuss and Zinfandel Advocates & Producers (ZAP) announce Global Zinfandel Day (called “#Zinfandel”), November 19th from 12:01 a.m. to 11:59 p.m. (PST). “It’s a 24-hour event for wine lovers to explore Zinfandel, the uniquely American varietal that pairs well with a wide array of foods,” explains organizer Chris […]

• Ever drink & tweet? Regret it? Here's plugin help for 'drunk dialers'

Ever drink & tweet? Regret it? Here's plugin help for 'drunk dialers'

Regretting that drunken tweet from Friday? Did your mom’s reply to your 3 a.m. Facebook video post reveal that, in the sober light of morning, it might not have been a good idea? Help is just a download away. “The Social Media Sobriety Test,” a free Firefox plug-in from online-security company Webroot, lets users name […]

• Social media gains traction with wineries

When it comes to social media and Niagara’s wine industry, Krystina Roman is something of a self-described Twitter tyrant. For the past few years, the 24-year-old whose family owns Rosewood Estates Winery & Meadery in Beamsville, has been preaching the gospel of Twitter and Facebook to anyone in Niagara’s wine industry who would listen. She’s […]

• Winery sees incentives in vintage social media

Small to medium enterprises looking to expand their business and build brand recognition on social media sites can take heart: there’s money to be made there. South Australian vineyard, Madeleines Wines, found it was the case when it implemented a ‘shopfront’ and ‘payment gateway’ on its Facebook page, allowing customers to buy direct rather than […]

• Ads Urge Wineries to Preserve the Cork

Ads Urge Wineries to Preserve the Cork

Boozenews editor: see previous story about cork sustainability. The Portuguese cork industry, backed by the Portuguese government, is undertaking an American-style campaign with a green twist. Actually, “twist” might be the wrong word, because the campaign seeks to encourage wineries to use cork stoppers rather than aluminum twist-off caps or stoppers made of plastic and […]

• Social Media's a Murky Area for Alcohol Marketing

Social nets leave more doors ajar, allowing minors to wander into the boozy realms.