Tag Archives: South African wine

• South Africa wineries tap tourism with bottom-line marketing

South Africa wineries tap tourism with bottom-line marketing

The busload of Swedes sweep onto the 326-year-old South African wine farm for a wine tasting visit that marries vineyard tourism with bottom-line marketing. Sweden is now the third biggest buyer of wine from South Africa, one of the countries the industry is courting to counter a tough export climate. “At the moment it’s somewhat […]

• South African Indaba Wines To Sell On JetBlue

South African Indaba Wines To Sell On JetBlue

Indaba Sauvignon Blanc and Merlot selected as the latest pours for the reputable in-flight wine program. JetBlue Airways and their “Low-Fare Sommelier” Joshua Wesson, co-founder of Best Cellars Inc., have chosen Indaba Sauvignon Blanc and Merlot as the latest selection of pours for the low-cost carrier’s in-flight wine program. Beginning January 1, 2011 Sauvignon Blanc […]