Tag Archives: Sport

• Fetzer Single Serve Wine Cup Available At Stadiums

Fetzer Single Serve Wine Cup Available At Stadiums

Fetzer has embraced a new single serve packaging format called Zipz in an attempt to bring wine to sporting events across the US. Launched in April this year in time for the opening day of Major League Baseball, Zipz is a new wine company which has partnered with Fetzer to create a novel single serve […]

• UK: Calls likely to grow for ban on alcohol advertising in sport

UK: Calls likely to grow for ban on alcohol advertising in sport

 SPORTS bodies are bracing themselves for more calls to ban alcohol sponsorship and advertising when a major scientific study comes out. Expert Dr Kerry O’Brien believes sports, mainly ­football and rugby, are being misused to promote drinks. Dr O’Brien said: “Alcohol advertising and sponsorship in sport is a problem. Why would the alcohol industry […]

• Hang Ten! Bode Miller sees future as a wine-maker

Hang Ten! Bode Miller sees future as a wine-maker

Olympic ski champion Bode Miller, who once confessed to racing with a hangover, is now thinking of a future steeped in the business of drinking. The larger-than-life American has no immediate thoughts of quitting top level alpine racing — he is having too much fun — but said he planned a future as a professional […]

• Ireland: Drinks industry alarmed by sports sponsorship call

Ireland’s Alcohol Beverage Federation has strongly criticised a report by members of the country’s Parliament that calls for a ban on drinks firms sponsoring sporting events. The Irish Government should examine how to “phase out” alcohol sponsorship in sport “in as short a time as possible”, said a report by the Irish Parliament’s Joint Committee […]

• Cheeky "Tiger Would" beer debuts at the Ryder Cup in Wales

Cheeky "Tiger Would" beer debuts at the Ryder Cup in Wales

WOMANISING Tiger Woods will have his own beer to mark his arrival in Wales for the Ryder Cup – after cheeky Welsh brewers concocted a special tipple. The ale – called Tiger Would – has been created to mark the world’s top golfer’s trip to play in the tournament in Celtic Manor, Newport.