Tag Archives: Supply chain

• New Redesign Cuts Size Range For Heineken Beer Bottles

New Redesign Cuts Size Range For Heineken Beer Bottles

Heineken is rolling out a new bottle design across the globe, cutting the number of sizes available, in an effort to achieve greater brand uniformity and streamline its supply chain. The new Heineken beer bottles will be launched first in Western Europe early next year and across the rest of the world in 2011. They […]

• French liquor giant chooses Sydney as wine base

PERNOD Ricard is to consolidate its global wine operations, including the Jacob’s Creek brand, into a single business based in Sydney. The new structure, to be known as Premium Wine Brands, will also house New Zealand’s Brancott Estate, which was formerly known as Montana, as well as Spain’s Campo Viejo and Argentinian wine brand Graffigna. […]