Tag Archives: Swedes

• South Africa wineries tap tourism with bottom-line marketing

South Africa wineries tap tourism with bottom-line marketing

The busload of Swedes sweep onto the 326-year-old South African wine farm for a wine tasting visit that marries vineyard tourism with bottom-line marketing. Sweden is now the third biggest buyer of wine from South Africa, one of the countries the industry is courting to counter a tough export climate. “At the moment it’s somewhat […]