Tag Archives: Sweetness

• Alcohol is more appealing when loud music is playing, claims new research

Alcohol is more appealing when loud music is playing, claims new research

Alcohol tastes sweeter when loud music is playing – which may be why we drink more in clubs, a study has found. The finding has ‘implications for bars, the drinks industry and local authorities’, said psychologist Dr Lorenzo Stafford who carried out the unique research. ‘Since humans have an innate  preference for sweetness, these findings […]