Tag Archives: SymphonyIRI Group

• Pouches Proving to Be a Hit With Booze Marketers

Pouches Proving to Be a Hit With Booze Marketers

A baby-food trend has made its way to booze. Squeezable pouches — which have been the packaging of infant brands for a while — are emerging as a big hit for alcohol marketers. They are now putting wine, premixed cocktails and flavored malt beverages in the plastic packaging as a way to lure consumers seeking […]

• Craft Beer Surges 13% In First Half

Craft Beer Surges 13% In First Half

Craft beer case sales increased 12.6% in the year-to-date through July 8, 2012 in food/drug/convenience stores, according to the SymphonyIRI Group. Total beer case sales increased only 0.8% year-to-date, and the only segment to outperform craft beer was the domestic super-premium-priced category (+33.5%), due to the recent launch of Bud Light Platinum. Craft beers performed […]

• Grupo Modelo Gains Share in U.S. Market as Victoria Beer Cracks Top 20

Grupo Modelo Gains Share in U.S. Market as Victoria Beer Cracks Top 20

Grupo Modelo SAB, the Mexican brewer of Corona beer, is gaining share in the U.S. import market aided by its Victoria brand, which cracked the top 20 of foreign beers in its first year. Shipments of Modelo brands rose 4.4 percent in the 13 weeks ended July 3 compared with a 1.7 percent increase for […]