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Tag Archives: University of Pittsburgh

• Crafty Alcohol Advertising Directed at Adolescents Through Music & Branding

Crafty Alcohol Advertising Directed at Adolescents Through Music & Branding

Researchers investigate links between adolescents’ involvement with music and their drinking-related behaviors. Results indicate strong associations between liking, owning, and correctly identifying music containing alcohol branding and two early problematic alcohol outcomes. Study authors suggest policy or educational interventions to reduce the impact of these exposures. Alcohol consumption among adolescents is high. According to the […]

• Rappers take product placement of own liquor-brands to new level

Rappers take product placement of own liquor-brands to new level

Hip-hop performers taking product placement to new level in their songs. (Boozenews: Doesn’t that make it a commercial?) In the video to Pitbull’s latest chart-topper, “Give Me Everything,” he pours a glass of Voli vodka, careful to display the label; in the lyrics and video for his single “Rain Over Me,” he hails the vodka […]