Warning: Use of undefined constant style - assumed 'style' (this will throw an Error in a future version of PHP) in /home/customer/www/boozenews.com/public_html/wp-content/themes/boozenews/functions.php on line 244

Tag Archives: University of Portsmouth

• Study: Women drink faster when music is playing

Study: Women drink faster when music is playing

Ever wonder why there is loud music playing in so many bars, even though it makes it almost impossible to have a conversation? Newly published research suggests one good reason: It inspires faster drinking, at least among young women. That’s the key finding of a study from the University of Portsmouth, which found this dynamic was consistent […]

• Loud Music Alters the Taste of Alcohol

Loud Music Alters the Taste of Alcohol

Science just keeps getting weirder. Just when you thought you had heard it all, a new study has found that noise actually has an effect on the taste of alcohol, or at least, our perception of the taste of alcohol. Dr. Lorenzo Stafford, a psychologist from the University of Portsmouth, conducted a study in which […]

• Alcohol is more appealing when loud music is playing, claims new research

Alcohol is more appealing when loud music is playing, claims new research

Alcohol tastes sweeter when loud music is playing – which may be why we drink more in clubs, a study has found. The finding has ‘implications for bars, the drinks industry and local authorities’, said psychologist Dr Lorenzo Stafford who carried out the unique research. ‘Since humans have an innate  preference for sweetness, these findings […]