Argentine winemakers set sights on Asian markets
on 15/03/11 at 8:22 pmWine
But with festivities over for another year, Argentine vineyards have turned their attention to capturing relatively new Asian markets where burgeoning middle-classes are rapidly acquiring a taste for wine.
“Today China consumes less than a litre of wine per person per year,” said Cristina Brachetta, director of the Argentine Winemakers’ Corporation, which is leading a state plan to boost annual sales to $2 billion by 2020.
“That makes it a target with lots of potential,” Brachetta added.
Mendoza produces 90 percent of the South American country’s wine. Besides Malbec, Argentina’s most famous grape variety, lesser-known Bonarda and Torrontes wines thrive on sunny plains that stretch out below the snow-capped Andes.