Asia developing wine acumen faster than expected
on 02/12/11 at 1:40 pmWine
The time it has taken Asian buyers to begin looking into wines and wine regions other than first growth Bordeaux has been far quicker than many expected.
Speaking to the drinks business Brierley said: “They have been very quick to realise that Carruades de Lafite is not worth £350 a bottle but that something like Pichon Lalande, with its history and quality, is and at a much more reasonable price.
“We’re also seeing greater demand for Angélus or Evangile, great Right Bank wines that are not Le Pin or Ausone. They’ve got to that point so very quickly that it’s taken us by surprise.”
The branching out of Asian tastes in Bordeaux was picked up on earlier this year by db but Brierley also noted the quickening demand for Champagne.