Australia’s wine ‘cheaper than a bottle of water’

on 01/01/15 at 2:58 pm

Wine

imagesIt depends what wine you’re looking at and where you get your bottled water, but on some big retailers’ shelves in Australia it’s not too hard today to find water that is more expensive than wine.

You may be considering a little-known bottle of red that’s sitting in a bargain bucket selling for one Australian dollar (53p).

Or you could be about to purchase a well-known white going for A$2.99.

That’s all before you spot your favourite four-litre box of cask wine selling for less than A$17.

Whatever you fancy, if you compare your purchase to an average 350ml of bottled water selling for about A$2.50, “then you’ve certainly got wine that’s cheaper than buying a bottle of water,” says Prof Kym Anderson from the Wine Economics Research Centre in Adelaide.

“And that does seem a bit bizarre, especially when there’s a wholesale tax and a retail tax on top of that,” he says.

How did it happen?

It’s not the first time this kind of pricing scenario has made news in Australia, but today, the situation according to some experts is quite dire.

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