Austrian Blaufränkisch Could Become The Next Grüner Veltliner

on 15/07/11 at 1:55 pm

Wine

Blaufränkisch could conquer the US market following Austria’s success with Grüner Veltliner in North America.

Elisabeth Kamper, managing director of the Esterházy Winery told the drinks business that on a May-time tour of the US with the Austrian Wine Marketing Board there was a notable interest in the country’s red wines.

“I was really surprised at how well Zweigelt and in particular Blaufränkisch were accepted,” she said, having attended press events in Los Angeles and New York city earlier this year.

Of the wines Kamper served in the US she recorded that it was the Esterházy Blaufränkisch Single Cru called Föllig which proved the most successful.

Having officially launched the Esterházy range of wines in North America she commented: “It’s so different to any other market because it’s very open minded to new things but also very competitive – it has to work otherwise you can be kicked out within a month.”

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