Champagne makers ditching flutes for wine glasses.

on 04/01/12 at 11:27 am

Wine

Marketing ploy or really an improvement? ~ Boozenews

Champagne houses are moving away from using traditional flutes for their fizz in favour of white wine glasses, according to glassware manufacturer Georg Riedel.

“The Champenois are starting to serve their sparklers in white wine glasses as the larger surface areas give more aromas, complexity and a creamier texture,” Riedel told the drinks business.

“Flutes are too narrow and don’t allow the aroma and richness of the Champagne to shine as there isn’t enough air space,” Riedel added, revealing that flutes are often mistakenly filled to the top, leaving the wine no room to breathe.

“Ideally, a flute should only be half full, or, better still, a third full in order to release a Champagne’s aromatic potential,” he said.

In response to demand, Riedel has started making bespoke glasses for several Champagne houses and has developed a new sparkling wine glass more akin to a white wine glass.

“Our new glasses (pictured) don’t look anything like a traditional flute. They’re much bigger and rounder,” Riedel told db.

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