Château Margaux’s New Security Bubble Tag

on 26/03/11 at 12:01 pm


In a bid to ward off counterfeiters, Château Margaux — maker of the Grand Cru (premium class) Bordeaux wine of the same name — has created a new “bubble tag” security system, the estate announced today.

A small plastic label attached to the neck of each bottle packaged since March 7 includes a bubble pattern, an alphanumeric code and an Internet data matrix created specifically for each bottle. To verify the authenticity of a bottle, the owner can log onto the château’s website, enter the alphanumeric code and compare the bubble pattern on the tag with an image that appears on the screen. According to the château, each bubble tag is unique and impossible to replicate.

{Full story via WSJ Asia}

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