The cheap Chilean wine myth
on 22/10/10 at 8:18 amWine
Some seemingly rhetorical questions actually have answers (Is it possible to be too rich or too thin?), while others require a good bit more pondering (Why do fools fall in love?). Chilean winemakers have long puzzled over a rhetorical question of their own: Why is Chilean wine considered cheap? Though the quality of Chile’s wines has risen dramatically recently, the world, by and large, still regards them as bottom-rung, at least in terms of price.
With Chile much in the news (albeit for reasons unrelated to wine), I went looking for the cause for this particular sentiment. I found that the fault, in many ways, lies with Chilean winemakers themselves—at least with the producers of three decades ago.