China’s Xu Designs Mouton Rothschild Label
on 30/11/10 at 3:07 pmWine
The winemaker has selected artists to design its label every year since 1945. For its 2008 vintage, Mr. Xu has drawn a ram, Mouton Rothschild’s emblem, perched on a rock, the winery revealed yesterday.
Mr. Xu is the second Chinese artist chosen by Mouton Rothschild — the 1996 label was designed by Gu Gan, who is best known for his calligraphic painting. This time around, the choice of Mr. Xu comes as the swelling ranks of wealthy Chinese wine buyers are imposing themselves on the global wine market.