Cool rumor: Karl Lagerfeld to design Rauzan-Segla 2009 label
on 22/04/11 at 10:27 amWine
According to a source at a reputable London fine wine merchant, the German fashion designer will create a bespoke label for the ’09 vintage to celebrate the château’s 350th birthday this year.
Rauzan-Ségla was bought by Chanel in 1994, so a hook-up with Lagerfeld would be a natural move for the Margaux second growth.
Sandrine Bégaud, public relations manager for Rauzan-Ségla, was unable to confirm the collaboration, but said: “It is our 350th anniversary this year and we are trying to design something new for this particular birthday. It is just an idea, nothing real for the moment.”
With the continued importance of the Asian market, a Chanel label could spell success in China.