E. & J. Gallo buys Edna Valley Vineyard

on 03/07/11 at 1:04 pm

Wine

Edna Valley Vineyard

With its purchase of Edna Valley Vineyard, E. & J. Gallo Winery may be a new player in the Edna Valley wine scene. But the Modesto-based company, a global winemaking powerhouse, already has roots planted in San Luis Obispo County soil.

E. & J. Gallo owns Sunnybrook Ranch, which boasts 700 acres on the east side of Paso Robles. The ranch, which Gallo bought in 1996, has several varietals, including cabernet, merlot and grenache. Gallo also owns Bridlewood Estate Winery in Santa Ynez and the Olson Ranch in Monterey County.

“Edna Valley Vineyard Winery and brand is a good fit for us because the majority of its business is the super premium price point, which is between $10 and $15 in the retail store,” he said. “That is one of the fastest growing categories in the wine business today.”

Nabedian added that Edna Valley is also known for its chardonnay, the largest consumer segment in the wine business, he said.

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