Follow your dream…register for Wine Executive Program at UC Davis
on 02/01/11 at 8:52 pmWine
Registration open now for 2011 course at the University of California, Davis
A registration packet arrived last week from the University of California, Davis Wine Executive Program, reminding me all over again that even in these tough economic times, the wine industry continues to invest in its future. The program, hosted by the Graduate School of Management and the Department of Viticulture & Enology at UC Davis, will be back in March for an 11th year, with a full schedule of lectures and networking opportunities for folks in the wine industry.
Last year, my boss invited me to attend the program, a rare treat for a busy circulation manager who spends most of her day buried beneath spreadsheets, far removed from the action of harvest or tasting room sales meetings. I jumped at the opportunity to get out of the office and learn more about the industry that provides me with a paycheck.
During the course of the four-day schedule, an array of experts lectured on topics ranging from how to tackle vineyard pests to marketing for the wine industry. Marc Rafael, who oversees business operations at Domaine George Rafael in Napa, Calif., said that for him, the highlight of the program was the diversity of perspectives. “I especially enjoyed Alison Crowe’s discussion (‘Winery Challenges: Maximizing Quality in Today’s Economic Environment’) because she had hands-on experience with winemaking, but was learning the business side through her MBA program. She brought a really interesting perspective.”