Global Prosecco shortage could hit this summer!
on 20/05/15 at 10:40 amWine
Speaking to the drinks business during the London Wine Fair this week, Roberto Cremonese, export manager of Bisol said: “Last year’s harvest was very poor, and down by up to 50% in some parts, so there is a very real possibility of a global shortage.“We’ll find out how big the problem is in August when the brokers release their stock. At the moment we don’t know how much Prosecco they’re holding on to.
“Because there is such a demand for Prosecco, the négociants are releasing it onto the market slowly and are taking it as an opportunity to put prices up, in some cases by 50%.
“The négociants hold the power at the moment as they bought all of the stock. It might turn out that some of them have no fizz left but we’ll have to wait and see.”