Golf + Wine: Chalone Vineyard named official wine of the PGA
on 10/02/11 at 9:56 amWine
Chalone Vineyard, the pioneering wine producer from Monterey, Calif., has signed a three-year agreement to be the Official Wine of The PGA of America, the world’s largest working sports organization, which is comprised of more than 27,000 dedicated men and women professionals promoting the game of golf to everyone, everywhere. The agreement was announced Jan. 27, in conjunction with the 58th PGA Merchandise Show.
“Chalone Vineyard’s proud tradition of providing quality wines to customers, and committed interest in the golf industry, make a wonderful addition to The PGA of America’s valued family of partners,” said PGA of America President Allen Wronowski. “We are proud to have Chalone Vineyard as the Official Wine of The PGA of America and join us in celebrating our 95th year in golf.”
With the intention of creating a unique collaboration with PGA-staffed golf facilities, Chalone Vineyard will provide wine education programming, on-premise tips, and other tools for PGA Professionals, with an emphasis on wine stewardship, responsible hospitality, and profitability. “I am absolutely delighted to be working with The PGA of America to increase the enjoyment of wine along with the great game of golf,” says Chalone Vineyard winemaker Robert Cook. “I have been an avid golfer since I could hold a club, and this alliance gives me the chance to discuss how the excellent wines we make can be an inspired beverage choice for the “19th hole” – a terrific way to combine two of my passions.”