Hallelujah! Americans turning backs on “skinny” wine
on 08/06/15 at 10:15 amWine
As reported by The Wall Street Journal, US drinkers are ditching low calorie wines due to doubts over quality and a desire not to compromising on flavour.
“With alcohol, along with things like chocolate, people are buying into the full flavour, full taste experience – they don’t want winemakers to remove things from their wine,” said Simon Marton, chief marketing officer at Treasury Wine Estates.