Illy Caffe, the Italian coffee brand takes up Brunello wine

on 26/10/10 at 11:20 pm


Coffee, tea, chocolate or wine? Italy’s illycaffe has branched out from coffee beans, tea leaves and cocoa to produce some of the country’s most iconic wines.

Riccardo Illy, 55-year-old chairman of Gruppo illy S.p.A., is a former ski instructor, politician and author. Two years ago, just as the economic turmoil began, he decided to become a vintner.

“Looking back and knowing what we know now, maybe it wasn’t the best time, but I don’t regret it,” Illy said, pouring a glass of Rosso di Montalcino from the Mastrojanni estate that they bought in 2008.

{Full story via Reuters}

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