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Napa to host major wine tourism conference

on 31/05/11 at 11:54 am


North American wine tourism event expected to draw 300 attendees.

The Napa Valley Destination Council will host the first North American Wine Tourism Conference, an event aimed at highlighting trends and issues affecting stakeholders within the wine tourism industry in established and emerging wine destinations.

The conference, set for Nov. 16 and 17 at the Napa Valley Marriot Hotel & Spa, is being organized by Zephyr Adventures, which specializes in adventure travel tours and organizes numerous conferences for the wine and beer industries, and MartinCalder Productions, an event management company.

The conference is expected to draw approximately 300 national and international tourism representatives, according to organizers. It will include numerous partners, among them Sonoma State University’s Wine Business Institute and Wine Institute, which will lead panel discussions on the wine tourism and marketing industries.

{Full story via North Bay Business Journal}

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