New Bollinger bottle to reduce oxidation rate
on 23/05/12 at 9:18 amWine
Speaking at the launch, Bollinger CEO Jérôme Philippon told the drinks business that the switch was motivated by a desire “to develop a unique and authentic bottle for Bollinger”.
“My objective is to further the differentiation of Bollinger: our taste is different and our bottle shape should be different, and unique to us,” he added.
He also explained that the new shape had a “side benefit”.
This is connected to the bottle’s slightly broader base and narrower neck, which ensures there is a reduced oxygen contact with the Champagne compared to a standard bottle.