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NRA wine club presents ‘dicey’ situation for Napa wineries

on 18/02/13 at 10:31 am


imagesHow political is your wine palate?

With debate raised this month concerning city and county investments into companies that profit from firearm and ammunition sales, is it worth asking how much wine connoisseurs care about the political stances behind their favorite labels?

Most local wineries avoid public political affiliations for fear of alienating segments of their clientele, industry officials said. But with modern distribution channels, many Napa Valley wineries may not even know the particulars of where and how their brand is being sold — or what groups those sales support.

A few weeks ago, Australian winery Yalumba set out to take its label off the list of wines sold by the National Rifle Association wine club following that group’s controversial response to the school shootings in Newtown, Conn. The NRA has had a wine club since 2007, yet Yalumba said it did not know its brand was being sold in support of the organization.

That’s because a third-party vendor, Vinesse, supplies the NRA with its wine. Vinesse hosts and operates several wine clubs for various organizations.

Many Napa Valley wineries also use Vinesse to distribute their wines. But according to the Napa Valley Vintners, few are likely to know how those wines are sold by Vinesse.


FULL STORY via Napa Valley Register