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NY wine producers “believe” in UK market

on 23/05/12 at 9:08 am


New York state’s producers are hoping for success in the UK in their first concerted export effort.

Speaking to the drinks business, Bob Madill, president of the Finger Lakes Wine Alliance, said that the UK was chosen as the region’s first major export market because: “We value the UK for its curiosity and open-mindedness”.

Seventy New York wines were recently imported to the UK through Wine Equals Friends and Madill said that the opportunity it presented was twofold.

First of all it was clearly a chance to gain some listings but also it was a chance to boost the region’s credibility back in the US as well as the rest of the world.

While some producers have independently organised small exports overseas before – Madill’s own vineyard Sheldrake Point has an importer in Denmark – this is the first time the wines have been exported en masse.