NY wine producers “believe” in UK market
on 23/05/12 at 9:08 amWine
Speaking to the drinks business, Bob Madill, president of the Finger Lakes Wine Alliance, said that the UK was chosen as the region’s first major export market because: “We value the UK for its curiosity and open-mindedness”.
Seventy New York wines were recently imported to the UK through Wine Equals Friends and Madill said that the opportunity it presented was twofold.
First of all it was clearly a chance to gain some listings but also it was a chance to boost the region’s credibility back in the US as well as the rest of the world.
While some producers have independently organised small exports overseas before – Madill’s own vineyard Sheldrake Point has an importer in Denmark – this is the first time the wines have been exported en masse.