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Popularity of Chardonnay declines…movin’ on…

on 21/03/13 at 11:01 am


imagesMalbec, Spanish varietals, sparkling wines and Pinot Noir all are growing in popularity, while Chardonnay consumption is down, according to a survey of wine experts commissioned by Napa Technology, a designer and manufacturer of wine preservation equipment.

Forty percent of the 90 respondents in the February 2013 survey of sommeliers, wine directors, restaurant and hotel operators, wine producers, media, analysts and wine buyers said that Chardonnay is on the decline. Interviews with the respondents indicated that part of the decline in Chardonnay was due to diners’ penchant for experimenting, particularly with Spanish varietals such as Albariño and Torrontes.