Riesling sales up 70% after Riesling Week
on 03/08/11 at 10:39 amWine
Showcasing the German whites through a permanent Riesling tasting bar at the independent retailer sent sales of the wine soaring.
“Getting a potential Riesling nut’s nose into a glass of chilled paradise always works. Good quality wines show through on tasting,” said general manager John Chapman.
“To flag up a sector that really should sell more is always fun. If we can convert just one Pinot Grigio drinker to the subtlety and complexity of Riesling then job done,” Chapman added.
Starting out in the US in 2005, last week’s inaugural Riesling Week in the UK saw seven top restaurants, including Lutyens in Fleet Street, The Ledbury in Notting Hill and Hotel du Vin in Winchster – as well as 15 independent wine merchants such as Avery’s, Corks Out and Tanners – take part in the promotion.